Nico Varga

Founder of a bootstrapped B2B data tool in Sydney, documenting every PR experiment in public on his Substack No Press Budget (4,200 subscribers). Got his first TechCrunch mention 8 months after launching with zero agency, zero budget. Shares what actually worked, including the three pitches that bombed completely.

5 articles by Nico Varga.

• AI PR for founders
• PR tools reviews
• Pitch writing playbook
• Podcast booking strategy

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  Marketing Plan Template: A One-Page Plan for Founders

  October 25, 2026

  Copy this one-page marketing plan template: one goal, one customer, two channels, a 12-week calendar and a scoreboard. Press and podcasts included.

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  A Product Launch Plan That Lands Press Without an Agency

  October 18, 2026

  A six-week product launch plan with a 25-name journalist list, an embargo or exclusive decision, a copyable pitch and the numbers to track, no agency needed.

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  How to Get on a Podcast as a Guest Without an Agent

  October 4, 2026

  A founder's playbook for getting booked as a podcast guest: shortlist 20 shows, send a tight pitch, follow up once, and prep one story.

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  Your AI Content Marketing Guide: No Agency Required

  August 30, 2026

  Tested AI content marketing workflows for pre-seed to Series A founders. Real reply rates, a 45-minute content system, and the metrics worth tracking.

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  Build an AI Marketing Tech Stack That Actually Works

  August 9, 2026

  61% of founders regret at least one marketing tool purchase. The ones who don't share one habit: they built around earned media, not just owned.