Nico Varga

Founder of a bootstrapped B2B data tool in Sydney, documenting every PR experiment in public on his Substack No Press Budget (4,200 subscribers). Got his first TechCrunch mention 8 months after launching with zero agency, zero budget. Shares what actually worked, including the three pitches that bombed completely.

2 articles by Nico Varga.

• AI PR for founders
• PR tools reviews
• Pitch writing playbook

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  Your AI Content Marketing Guide: No Agency Required

  August 30, 2026

  Tested AI content marketing workflows for pre-seed to Series A founders. Real reply rates, a 45-minute content system, and the metrics worth tracking.

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  Build an AI Marketing Tech Stack That Actually Works

  August 9, 2026

  61% of founders regret at least one marketing tool purchase. The ones who don't share one habit: they built around earned media, not just owned.