Nico Varga

Founder of a bootstrapped B2B data tool in Sydney, documenting every PR experiment in public on his Substack No Press Budget (4,200 subscribers). Got his first TechCrunch mention 8 months after launching with zero agency, zero budget. Shares what actually worked, including the three pitches that bombed completely.

1 article by Nico Varga.

• AI PR for founders

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  Build an AI Marketing Tech Stack That Actually Works

  August 9, 2026

  61% of founders regret at least one marketing tool purchase. The ones who don't share one habit: they built around earned media, not just owned.