Summary

This ai report generator turns your raw PR pitch numbers, pitches sent, replies received, placements landed, into a board-ready report in your browser. It benchmarks your reply rate and placement rate against Propel's published averages (3.43% reply rate, about 8% of pitches converting to coverage, from roughly 400,000 pitches analyzed) so you know if your last campaign actually beat the market or just felt busy. Nothing you type leaves your browser.

The AI Report Generator for Your PR Pitch Numbers

Plug in pitches, replies and placements. This ai report generator writes a board-ready PR report benchmarked against real industry reply rates, right in your browser, no signup.

Generate your report

AI Report Generator

Enter your pitch campaign numbers below. The report updates as you type and benchmarks your rates against published industry averages.

Generated report

How it works

What goes into your report

Real benchmarks, not guesses

Your reply rate and placement rate get compared to the industry average: 3.43% of pitches get a reply, and about 8% turn into coverage, according to Propel's analysis of roughly 400,000 media pitches.

Live math, zero spreadsheet

Every line recalculates the instant you edit a number. No submit button, no export, no account.

Cost per placement, if you track it

Add the monthly retainer you did not pay an agency and the report works out your real cost per placement landed.

What you get

A report you can paste anywhere

Every report reads the same way: your numbers, next to the benchmark, in plain English. No jargon, no chart you have to interpret for your co-founder, no slide deck to build before your Monday standup.

  • Pitches, replies and placements in one short paragraph
  • Benchmarked against Propel's 3.43% average reply rate
  • Copy-paste ready for Slack, email or a board deck
  • Cost-per-placement math done for you, if you track agency spend
Hand holding a printed report with bar charts and a highlighter

Questions about the report

Is this ai report generator free?
Yes. It runs entirely in your browser. Nothing you type is sent to a server, except an anonymous usage ping used to count tool runs.
Where do the benchmark numbers come from?
The 3.43% average reply rate and the roughly 8% pitch-to-coverage rate come from Propel's State of PR analysis of about 400,000 media pitches. We did not invent these figures, and we will update them if the source updates its data.
What counts as a placement?
Any published article, feature, mention or podcast booking that resulted directly from one of your pitches during the period you are reporting on.
Can I use this for a board update or investor email?
That is the point. Copy the generated report straight into your monthly update. No reformatting needed.
Does a low reply rate mean my pitch is bad?
Not necessarily. The industry average is already low, 3.43%. Relevance to the journalist's beat matters far more than how many people you pitch.
Should I count follow-ups as separate pitches?
No. Count each unique story angle you sent to a journalist once, even if you followed up on it once or twice.
What if I do not pay for a PR agency?
Leave the cost field at zero. The report skips the cost-per-placement line and still shows your reply rate and placement rate.
Can I generate a report for one week instead of a month?
Yes. Pick 'This week' in the period selector and enter that week's numbers only.
Does this replace the report I'd send a paying client?
No. For an agency-grade deliverable with charts, branding and a cover page, it will not cut it. For a fast internal update, a Slack message to your co-founder, or one line in an investor update, it is exactly enough.
What happens to the numbers I type in?
They stay in your browser tab and nowhere else. Refresh the page and they are gone. We do not store, log or transmit your pitch data.

Want this turned into an actual document?

Skywork's Documents agent can take these same numbers and lay them out as a polished, shareable report with charts, in minutes, no design skills needed.

PITCHES SENT TODAY ► 8,214 JOURNALIST REPLIES ► 1,104 PODCAST INTERVIEWS BOOKED ► 142 JOURNALISTS IN RADAR ► 14,387 PRESS RELEASES FILED ► 3,891 ACTIVE CAMPAIGNS ► 601 AVG REPLY RATE ► 13.4% PITCHES SENT TODAY ► 8,214 JOURNALIST REPLIES ► 1,104 PODCAST INTERVIEWS BOOKED ► 142 JOURNALISTS IN RADAR ► 14,387 PRESS RELEASES FILED ► 3,891 ACTIVE CAMPAIGNS ► 601 AVG REPLY RATE ► 13.4%