The Basics of Writing a Successful Press Release
If you want to see your company’s name in print more often,  a well written press release could be the key to grabbing the attention of your  targeted audience. Getting free publicity in the media is a tough task but there are many companies doing it successfully with impressive press releases from time to time. The trick is to know how to write a successful press  release.
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‍The Purpose
‍What is the purpose of putting out a press release and what  do you intend to gain from it? The answer to this question could help you structure  your PR better. There is no point in sending out a PR just for the heck of it.  Releases that are not newsworthy will not serve the purpose. A PR should be sent out only when you have something worth saying.
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‍Is the Tone and Style Right?
‍Also, you must have a clear idea of the audience you wish to target through your releases. It is a good idea to look at the tone, style, and presentation of PRs in similar categories before you write your release. Where you want your news story to appear is also another important aspect you must identify well in advance.
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‍No Promotional Stuff Please
‍Remember, a press release is not a direct promotional  article targeted at your potential customers. The purpose of a PR is to provide valuable and updated information about recent events in your company, industry, and business sector. You must make sure the information you are sharing is something they would be interested in knowing. It is absolutely imperative not  to structure your release like a sales pitch. Anything that sounds even remotely promotional will be deleted straightaway.
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‍Is Your Story Newsworthy?
‍The newsworthiness of a story may differ, depending on whether you are targeting the local, national, or international media. This is important because very often, what may appear as interesting to you and the company may not be all that fascinating to the audience you’re targeting. Press releases need to be customized to target different publications. This may mean a lot more hard work but it will pay off in the long run. A tailored press release is more likely to be successful than a generic release.
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‍Keeping It Simple Is the Key to Success
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‍Making the reader’s job as simple as possible improves the chances of wider acceptance of your PR. Avoid using complicated sentences and trade jargons as far as possible. Simple language, short sentences, and bullet points to highlight the key factors do the trick. The ideal PR should not be longer than 350 to 500 words. However, if you have something really interesting and path-breaking to share, the release can be a little longer in length to ensure all the details are shared with the readers.
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Company Information and Contact Details
‍Make sure your contact details are accurate and current, so that interested parties can get in touch with you quickly and easily. A clear descriptive headline must capture the essence of the release, so that readers know what to expect. Information about yourself and the company must be included  in the press release, but it should be kept separate from the main body of the release. Including quotes is a good idea because it gives your release color and character.Finally, make sure you come across as an expert on the subject of the PR so that readers can trust you.


Editorial Guidelines
PressMonkey does a thorough review of all press releases (PRs) before distribution, to ensure these are newsworthy and meet the specified editorial guidelines in terms of style, structure, and format. All PRs submitted must have content that shares newsworthy information and must not be promotional or misleading, or market any product or service directly or indirectly.Only PRs that meet our editorial standards will be published on PressMonkey. In the view of our editorial staff, a good PR must be concise description of an upcoming event, a timely report of an event that has just occurred or an announcement regarding your organization, industry, or business community.

What is a Newsworthy PR?A PR is an announcement of an important event in your business that will be occurring shortly or has already occurred in the recent past. Timeliness, relevance, and importance of an event to your readers make a newsworthy PR. The reader must get the gist of the PR through the headline and the summary.

‍Avoid Direct Address
‍The PR must be written in a strictly professional language. Superlatives, jargon, hype, or exclamatory words must be avoided. The use of direct address does not fit in the format of a good PR, and it must be restricted only to quotations from the company or official representative.

‍The Right Length
‍The suggested length is 400 to 650 words. A PR less than 450 words will not get picked up by Google News. Your press release should be free of spelling and grammatical errors. If you use industry acronyms, consider including definitions so the average reader can understand your message. Mistakes can adversely affect the credibility of your organization.
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‍Keywords
‍When you post your release on the site, you can choose to display tagged keywords. These keywords are picked up by search engines and journalists' RSS feeds. They can include your company's name, the theme of the release, your industry or sector, or any other information that is relevant to the information being shared.
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‍Embedded Links
‍You can embed HTML links, such as a video file/ website, in the main body of your PR. You can even add a link to an e-mail address, but it will not be protected by an anti-spam blocker, unlike the e-mail address provided under the built-in contacts tab.
‍Legal
‍It is the responsibility of the company to make sure the information used in the PR is accurate and current to substantiate any professional claims. All PRs referencing legal action or criminal matters must be backed by appropriate documents duly referenced and attested by appropriate authorities.
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Valid Contact Info
‍All releases submitted for distribution should include a valid phone number and e-mail address in the contacts tab.
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‍Format
‍The headline should sum up the release purpose and must be short and to the point. Words in the headline should not be capitalized apart from the first alphabet and any names, brands, or other proper nouns. A short summary of 250 characters at maximum must follow the headline and must not have any links. It must include your company's name and keywords to be found on search engines. The first paragraph may be the only part of your release that some people read, so it needs to state your identity and highlight the announcement.
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‍Must Meet Overall Policies
‍PRs should not promote a business model or practice that is deemed as unacceptable or is not in accordance with PressMonkey’s overall marketing and business policies. The decision whether a PR meets the accepted industry standards will be taken at the sole discretion of our experts.
‍No Spam
‍Using spam phrases is not allowed in PRs. Please don’t use common advertisement and promotional words and phrases like 'Click here’ or ‘Great business opportunity’ and the likes. Avoid using exclamation marks and caps on specific words with an intent to promote your products and/ or services.

No Content that Intends to Harm
‍PRs must not contain any content that is intended to harm the reputation of an individual, group, or company. The tone and tenor of the content must not incite, promote, or express hatred and must steer clear of bigotry, racism, or unjustified violence. The releases must not include "hate speech", be it directed at an individual or a group, depending upon the membership within some classes, which include but are not limited to, language, religious affiliation, race, gender identity, sexual orientation, or sex.


We Do Not Allow Distribution Of Press Releases With The Following Content:

(a) alleges illegal or unethical behavior on the part of another party,
(b) alleges breach of contract on the part of another party, or otherwise threatens any party with litigation, or
(c) makes false or misleading claims regarding the identified sponsor or any third party or the products or services of the identified sponsor of any third party.•   Marijuana/cannabis
•   Buying or Selling or initial coin offering (ICO) or trading of Crypto Currency or Coins or tokens related content is not allowed only blockchain technology base content is allowed.
•   Politics 
•   Explosives 
•   Guns 
•   Weapons
•   Alcohol 
•   Illicit Drugs 
•   Tobacco 
•   Cosmetic procedures and body modification 
•   Dating 
•   Adult and Sex 
•   Sexual reproductive
•   Music video/audio, podcast, etc. with parental advisory/explicit content warning label
•   Pseudo-Religious articles, trinkets (amulets, bands, bracelets, charms, magic, etc.)
•   Obscenities, vulgarity and abusive language1) Adult / nudity or relevant content.
2) Betting / gambling or relevant content.
3) Buying likes, followers and views for social media websites.
4) HopLinks, affiliate marketing links or relevant websites selling products / ebooks on get-rich quick schemes, FOREX trading, proven/unproven medical alternatives and protocols. (including weight-loss products and nutritional supplements like garcinia cambogia, forskolin & etc).
5) Website Links flagged as potential malware threats.
6) Music video/audio, podcast, etc. with parental advisory/explicit warning.
7) Content related to Payday Loans / Credit scores / reports / ratings
8) Content related to Bail Bonds
9) Content with derogatory statements about other companies.
10) Erectile dysfunction & related or breast enhancement/enlargement or even the massage centers.
11) Phone unlock content.

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