# Press Release AI: Draft It, Pitch It, Track The Replies URL: https://pressmonkey.co/lp/press-release-ai Type: landing Locale: en Published: 2026-08-24 Updated: 2026-08-25 --- > A press release AI tool that only drafts is half a workflow. Press Monkey drafts the release, matches it to real journalists, sends the pitch, and tracks who replies. *Skip the retainer* ## Press Release AI Founders Can Trust Most press release AI tools stop at the draft. Press Monkey turns that draft into a pitch, matched to real journalists, with visible reply data. ## What a press release AI tool should actually do Writing the copy is the easy 10%. Here's the rest of the job. ### AI first draft Feed it your announcement facts. Press Monkey drafts a press release in your format, headline, dateline, quote block, boilerplate, in under a minute. ### Journalist matching A draft goes nowhere without a list. Press Monkey matches your story to journalists who've covered your exact space in the last 90 days. ### Personalized pitch, not a blast Each journalist gets a short pitch built from their own recent coverage, not a copy-pasted release with a mail-merge name at the top. ### Reply rate you can see Open rate, reply rate, and which subject lines worked, per campaign. Not a vague agency report saying it went to 500 media outlets. ### Follow-up on autopilot A day-3 and day-7 follow-up goes out automatically to anyone who hasn't replied, phrased like a human, not a bump email. ### One price, not a retainer No $10K-a-month agency fee, no six-month contract. You pay for the tool, you keep every journalist relationship it builds. ## From announcement to inbox in four steps 1. **Tell it what happened** — Funding round, product launch, new hire, a real milestone. Give Press Monkey the facts, the quote, and the boilerplate. It drafts the release in your voice. 2. **Pick the angle that fits the outlet** — Press Monkey suggests two or three angles per journalist type: funding reporters want the number, product reporters want the use case. You choose. 3. **Send personalized pitches, not a mail blast** — Each journalist gets a two-line pitch built around their last few articles, with the release attached, not buried in a press-release-only email. 4. **Track replies and follow up automatically** — See who opened, who replied, and who needs a day-3 nudge. Press Monkey sends the follow-up so you don't have to remember to. *Real use case* ## A seed round announcement, pitched to 40 journalists in one afternoon A pre-seed founder used Press Monkey to draft her funding announcement, match it to 40 journalists who cover early-stage SaaS, and send personalized pitches, all before her agency quote even came back. Twelve opened inside the first hour. Four replied by day two. Two ran the story by the end of the week, with zero agency invoice. - Draft written and edited in 22 minutes - 40 journalist matches pulled from beat history, not a static list - 2 placements by day 5, tracked inside Press Monkey ## Generic AI drafts vs. a PR agency vs. Press Monkey | What you get | Generic AI press release tool | PR agency retainer | Press Monkey | |---|---|---|---| | Writes the draft | Yes, in seconds | Yes, in days | Yes, in minutes | | Matches journalists to your story | No | Yes, manually | Yes, automatically | | Personalizes each pitch | No, one blast | Yes, by hand | Yes, per journalist | | Shows reply data | No | Rarely, in a monthly report | Yes, live per campaign | | Typical monthly cost | Free to $30 | $8K to $15K+ | Flat tool price | | Contract length | None | 3 to 6 months | None | ## Press release AI, the questions founders actually ask ### Is a press release AI tool enough to get press coverage? No. Drafting the release is maybe 10% of the job. The other 90% is finding journalists who cover your space right now and pitching them something they'd actually open. Press Monkey does both. ### How is this different from just using ChatGPT to write a press release? ChatGPT drafts text. It doesn't know which 40 journalists covered a seed round like yours last month, and it can't send or track a pitch. Press Monkey does the writing and the distribution. ### Do I still need a PR agency for a funding announcement? Most founders don't. A junior retainer runs $8K to $15K a month for work that's mostly drafting and a spreadsheet of media contacts. Press Monkey replaces the spreadsheet and the drafting. ### How does journalist matching actually work? Press Monkey checks who's covered your category, your competitors, or your funding stage in the last 90 days, then ranks by relevance so you're not pitching a crypto reporter about your SaaS raise. ### Will my press release sound like it was written by AI? Not if you edit the quote block yourself, which we recommend either way. A journalist can tell a robotic quote in one line. Press Monkey drafts the structure; the quote is still yours to write. ### What if journalists don't reply? Press Monkey sends an automatic day-3 and day-7 follow-up, and shows you open and reply rates so you can see which subject lines and angles are actually working before you send the next batch. ### Is there a free way to try this? Yes. You can draft and send your first press release with Press Monkey before paying for anything. Check pricing on the site for what happens after that. ## Draft your press release free Write it, match it to real journalists, and send the pitch, all before your agency quote comes back. *Call to action: Start free* ## FAQ ### Is a press release AI tool enough to get press coverage? No. Drafting the release is maybe 10% of the job. The other 90% is finding journalists who cover your space right now and pitching them something they'd actually open. Press Monkey does both. ### How is this different from just using ChatGPT to write a press release? ChatGPT drafts text. It doesn't know which 40 journalists covered a seed round like yours last month, and it can't send or track a pitch. Press Monkey does the writing and the distribution. ### Do I still need a PR agency for a funding announcement? Most founders don't. A junior retainer runs $8K to $15K a month for work that's mostly drafting and a spreadsheet of media contacts. Press Monkey replaces the spreadsheet and the drafting. ### How does journalist matching actually work? Press Monkey checks who's covered your category, your competitors, or your funding stage in the last 90 days, then ranks by relevance so you're not pitching a crypto reporter about your SaaS raise. ### Will my press release sound like it was written by AI? Not if you edit the quote block yourself, which we recommend either way. A journalist can tell a robotic quote in one line. Press Monkey drafts the structure; the quote is still yours to write. ### What if journalists don't reply? Press Monkey sends an automatic day-3 and day-7 follow-up, and shows you open and reply rates so you can see which subject lines and angles are actually working before you send the next batch. ### Is there a free way to try this? Yes. You can draft and send your first press release with Press Monkey before paying for anything. Check pricing on the site for what happens after that.